Job Description

Job Description and Duties

Under direction of the Chief of Engagement & Retention Marketing and reporting directly to the Staff Services Manager II - Marketing Manager Player Loyalty and Email Communications, the Email Marketing and Loyalty Program Analyst will be responsible for the execution and optimization of the Lottery's loyalty programs and email communications. This role will leverage enterprise email software and proprietary loyalty program tools designed to drive customer engagement and deliver program success.  This position is critical to ensuring that the Lottery provides an exceptional experience that motivate consumers to play Lottery games, build an understanding of the Lottery's mission and impact, increase loyalty to the brand, and drive sales in order to generate supplemental funding for public education.

For full job description, please see Duty Statement.

This position is headquartered in Sacramento and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office as assigned. Travel expense to and from the assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200 which states: “telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California.

This position requires a current Marketing Analyst II exam. If you need to take the exam or if your score has expired, click  here to gain list eligibility.

When choosing a state organization to work for, there are a lot of options. Why choose the California State Lottery?  

People are drawn to the Lottery because we:

• Are an energetic, creative, and talented team
• Value diversity and inclusion in the workplace
• Empower team members to bring their knowledge, expertise, and innovation
• Recognize individual and team contributions
• Support the importance of work-life balance
• Invest in the professional development of our team members
• Are dedicated to preserving our environment by lowering our carbon footprint

May consider a Training & Development assignment.

All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to clearly demonstrate how you meet the Minimum Qualifications for the position on your State Application (STD Form 678). The application should also clearly demonstrate the candidate’s ability to meet the Desirable Qualifications identified in this job advertisement.  The Classification Specification is located on this Job Announcement Posting under "Minimum Requirements." 

It is highly recommended that you apply online using your CalCareers account. It is not necessary to return the contact letter if you applied electronically. Please ensure to monitor your email and/or CalCareers account for communication associated with your application submission.

New to State candidates are hired at the minimum salary of the classification.

You will find additional information about the job in the .

Working Conditions

1. Schedule:  Monday - Friday, 8:00 am to 5:00 pm
2. Travel: Infrequent travel as needed.
3. Other: Work during evenings or weekends may be occasionally required

Special Requirements

• The California State Lottery Act provides that no person may be hired as an employee of the Commission if that person has been convicted of a felony or any gambling related offense.
• The position(s) require(s) a Background Investigation be cleared prior to being hired.
• If you are basing your eligibility on education, (), provide your transcripts and/or diploma. Applicants with foreign transcripts must provide a transcript evaluation that indicates the number of units to which the foreign course work is equivalent.  Transcripts and evaluations may be unofficial ; official transcripts will be required upon appointment .  Please redact birthdates and social security numbers.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

• A bachelor’s degree, preferably with a specialization in marketing, communications, or related field.
• Minimum of three years of hands-on email marketing experience. Understanding of email best practices, i.e. CAN-SPAM laws, content creation, list management and targeting, knowledge of dynamic content, and campaign automation and orchestration.
• Minimum of three years loyalty marketing experience on a high-profile consumer brand. Understanding of loyalty marketing best practices and experience driving customer acquisition/enrollments/subscriptions, engagement, and retention.
• Proficiency using an advanced enterprise email marketing platform (i.e. Sales force Marketing Cloud, Adobe Campaign, Oracle/Responses, or Hubspot etc.)   Strong HTML skills preferred.
• Strong proficiency in Microsoft Office  (Word, Excel, PowerPoint, Outlook, Teams, Adobe Creative Cloud, Canva etc. a plus.)
• Strong analytical skills. Familiarity and comfort with data, including the ability to use data to analyze and monitor program health as well as understand consumer behavior, set goals and metrics, and aid in the prioritization of initiatives and campaigns.  
• Skilled communicator with experience building presentations and presenting data and promotional plans. Well-versed in reporting out and presenting to stakeholders on campaign performance and program initiatives.
• Excellent design, copy writing, and proofreading skills with an ability to be detail-oriented. Excellent project management skills with the ability to give direction to graphic designers, marketing agencies/vendors, and creatives. Excellent organizational skills and the ability to manage multiple campaigns simultaneously.
• Experience in gaming, entertainment, e-commerce, fast-moving consumer goods (FMCG), or consumer packaged goods (CPG) categories preferred.

Benefits

Benefit information can be found on the CalHR website and the CalPERS website.

Position Location

Headquarters
700 N 10th Street
Sacramento, CA 95811

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

• Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
• Resume is required and must be included.
• Other - Candidates that do not provide a resume will be disqualified. 

Job Tags

Permanent employment, Full time, Remote job, Felony friendly, Weekend work, Afternoon shift, Monday to Friday,

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